Outbound Digital Marketing- SEO Tutorials for beginners Guide

Outbound Digital Marketing is a traditional technique but still it is use in small and large scale business to increase the publicity or promote their business in digital world. It is done through the various paid and natural efforts.It is less profitable than the inbound marketing. it is harder to achieve. But still more than 90% company uses this outbound digital marketing technique.

In this we attract the user by promoting our services and product by TV ADs, Radio,Digital Hordings,Bill Boards etc.

TV ADs

Bill Boards

Radio 

Digital Hordings

Inbound Digital Marketing Techniques-SEO Tutorials for Beginners

Techniques which are covered in the inbound digital marketing are given below:

1. SEO (Search Engine Optimization) :  Search Engine Optimization is a strongest tool in a digital marketing  to increase the website ranking in a search engine. It is free of cost technique. More than 90% click on a search engine results comes under organic listings.

2. SEM (Search Engine Marketing) :  SEM is term also belong to internet marketing. It is paid marketing.In this we also promote our website in a search engine results with a higher rank.

3. SMO (Social Media Optimization) :  SMO is a technique in which we increase the reachability of the ideal user in our website through the Social Networking Sites. The term ideal user means permanent user of our website. It done without any paying cost. Like creating page or group in a Facebook , using videos etc.

4. SMM (Social Media Marketing) :  SMM is a also relate with the term SMO but the difference is that SMM is paid campaign . It also helpful for increase the reachability of the users via Social Networking sites.

5. Email Marketing : Email marketing is a technique to increase our business proposals through sending email  to the different users.

6. Messenger Marketing : Messenger Marketing is also a technique to increase our business proposals through sending messaging to the users using Android app like WhatsApp , Hike etc. It increase  our website  or business publicity.

7. Classified Posting : To list our website or business proposals in a local websites under the specific category as like justdial.com . We also giving short description of our website in a local website which is helpful for our business.

8. Affiliated Marketing : One of the oldest forms of the marketing in which you refer someone to any online product or service and when that person buys the product based on your recommendation the you receive a commission, which is Affiliated Marketing.

9. Content Marketing :  Content Marketing is a marketing which is done with content . Content Marketing contains images,blogs, articles, videos etc.

10. PPC (Pay Per Click) : It is also called Cost Per Click. To pay on a click is called PPC. When you click on a ad, then redirect to a particular site, then site owner pay a fee to the Google.

Classification of Digital Marketing-SEO Tutorial for Beginners

There are two types of classification of  Digital Marketing :

1. Inbound Digital Marketing
2. Outbound Digital Marketing

Inbound Digital Marketing  : To promote our business online is called inbound digital marketing or paid digital marketing. It is totally organic based.
Eg. Facebook, Yahoo,You Tube etc.

Outbound Digital Marketing : To promote our business offline is called outbound digital marketing.
It is totally inorganic based.
Eg. Bill Boards , TV ads, bulk of messages.

Need of Digital Marketing-SEO Tutorials for beginners guide

Before going to explain about the types , uses, importance of Digital Marketing ,we want to discuss about the need of Digital Marketing. The need of digital market is explain below :

1. To promote the small and medium level business : Digital Marketing provides a best tool  strategy to promote our small and medium class business online. From this small company have opportunity to perform sales and marketing of their services and products. It provides  a useful direction to small and business class marketers to compete and attract their share of targeted traffic.

2.To increase Sales of business and Customers Links : Digital Marketing provides a interaction activity with the customers. From this we can find the customer need and sale out product according to customer satisfaction.

3.Mobile Users : Today world is a technology world. Everyone use the smartphones and wants that smartphones fulfill their all need.All the website and Apps are mobile friendly and user can access all information with in a few seconds.If the mobile users is increasing and use our services and product online then our business grow up and we can achieve our goal easily.

4. Cost Effective strategy :  Digital Marketing provides a useful resources for start up and small business. It is a cost-effective technique for them.

5. Simple and Economical Technique :   It is more simple and cost effective strategy. It helpful to the satisfy the need of user in quicker and more cheaply. Digital Marketing change the world with a one click in a second. With this everyone fulfill their needs with one click. Digital Marketing to give us the power to promote our products,services and brands and also engage with customers within a digital second or a single click.

6. Competitive Achievement in a marketing world :  Digital Marketing gives a strategy to make a place for their business in a marketing world. From this we can compete with large scale businesses and grow their business and achieve a goal that we want.

What is Digital Marketing ?

Digital marketing is a combination of two words i.e. Digital and  Marketing. Digital means Online and marketing means selling the products or services and promoting the business including market research and through advertising. Therefore the sum of digital marketing term is to promote the business online.