Showing posts with label SERP. Show all posts
Showing posts with label SERP. Show all posts

Friday, September 1, 2017

Basic terms in SEO

Search Engine Optimization


  • SERP : It stands for Search Engine Result Page. It is a free SEO research and analyse tool. It helps us to analyse the traffic of search engine website.
  • CTR    : It stands for Click Through Rate. It helps to the search engine to index your website with high rank. More number of click means better CTR result. There are too many factor which is effect the CTR rate : meta tag,title tag, description tag,domain name,brand name.   
  • Bounce Rate:  The time duration in which the person left from your website after visiting. More bounce rate is a bad effect for your website.   

Factor affecting the Bounce Rate:  

  • Insufficient Information
  • More Loading time of Website
  • Repeating Information on webpage
  • Designing of website.
  • Server running speed.
  • Lack of user friendly website