Techniques which are covered in the inbound digital marketing are given below:
1. SEO (Search Engine Optimization) : Search Engine Optimization is a strongest tool in a digital marketing to increase the website ranking in a search engine. It is free of cost technique. More than 90% click on a search engine results comes under organic listings.
2. SEM (Search Engine Marketing) : SEM is term also belong to internet marketing. It is paid marketing.In this we also promote our website in a search engine results with a higher rank.
3. SMO (Social Media Optimization) : SMO is a technique in which we increase the reachability of the ideal user in our website through the Social Networking Sites. The term ideal user means permanent user of our website. It done without any paying cost. Like creating page or group in a Facebook , using videos etc.
4. SMM (Social Media Marketing) : SMM is a also relate with the term SMO but the difference is that SMM is paid campaign . It also helpful for increase the reachability of the users via Social Networking sites.
5. Email Marketing : Email marketing is a technique to increase our business proposals through sending email to the different users.
6. Messenger Marketing : Messenger Marketing is also a technique to increase our business proposals through sending messaging to the users using Android app like WhatsApp , Hike etc. It increase our website or business publicity.
7. Classified Posting : To list our website or business proposals in a local websites under the specific category as like justdial.com . We also giving short description of our website in a local website which is helpful for our business.
8. Affiliated Marketing : One of the oldest forms of the marketing in which you refer someone to any online product or service and when that person buys the product based on your recommendation the you receive a commission, which is Affiliated Marketing.
9. Content Marketing : Content Marketing is a marketing which is done with content . Content Marketing contains images,blogs, articles, videos etc.
10. PPC (Pay Per Click) : It is also called Cost Per Click. To pay on a click is called PPC. When you click on a ad, then redirect to a particular site, then site owner pay a fee to the Google.
