There are several types of internet web marketing, some which work alone, others which work in conjunction with others. Here is a summary:
Search Engine Marketing (SEM)
A type of web marketing which promotes websites by increasing visibility in search engine results pages through search engine optimization as well as through paid advertising, strategic content marketing, and social media networks.
Search Engine Optimization (SEO)
A refinement of SEM, improving the rankings or visibility of a web page in search engines search results. SEO programs work to move targeted search results higher in rankings when results are presented to users of search engines such as Google, Bing, Yahoo!, and others. The higher the ranking when results are displayed, the more likely consumers are to click on the link and go to the targeted website.
Display Advertising
Advertising in a static, set space which is composed of images or artwork and words. Similar to ads in newspapers and magazines.
Pay Per Click Advertising
Advertising which is presented on speculation by a web publisher such as a search engine results page or a home page on a browser which only charges the advertiser for the number of times someone clicks on the ad to go to the targeted website, not the number of viewers of the advertisement.
Social Media Marketing
Marketing using social media outlets such as Facebook or other similar sites. This type of marketing includes creating pages on the site directly promoting a company, organization, or product which can be easily accessed from on or outside of the site. Social media marketing can also factor into SEO programs.
E-Mail Marketing
Marketing based on the distribution of a message via e-mail. E-Mail marketing can consist of a text message, a combination of words and images such as in a display ad, or provide access to a video on a website or public video site such as YouTube. E-mail marketing also has the ability to offer a link to a specific website to drive traffic and revenue to that site.
Referral Marketing
One of the most subtle forms of web marketing, referral marketing is based on one individual pleased enough with a website or social media site to refer it to another person, who hopefully creates a chain reaction of referrals from one group of individuals to another. Referral marketing also can be a major component of SEO programs.
Affiliate Marketing
Marketing by a third party which refers customers to a specific website or vendor. “Affiliates” market their own products, such as through a website, but have links to other websites unrelated to their site, but have some interest in common for consumers. Affiliates are rewarded for the number of times someone links from their site to the targeted site.
Inbound Marketing
A method to draw attention and visits to a website by placing information on a website others are seeking. This includes the use of providing valuable information via blogs or articles on a website or general information provided as website content beyond the main purpose of the website. When a search engine user searches for specific content, the web site containing the content is displayed, even though the content is not the main purpose of the web site. By drawing search engine users to the website through secondary information, consumers are exposed to the website and its main offerings without having specifically searched for the website.
Video Marketing
Marketing through the use of videos, such as found on YouTube or similar sites. Videos can be of any length (depending on the limitations of the site hosting the video) and have any content, message, or advocacy for a cause. Videos may be as simple as an individual standing in front of a camera talking, to full, rich production values as would be found in a movie theater. Video marketing marries the strengths of sound and moving the sight to present a powerful message.
Search Engine Marketing (SEM)
A type of web marketing which promotes websites by increasing visibility in search engine results pages through search engine optimization as well as through paid advertising, strategic content marketing, and social media networks.
Search Engine Optimization (SEO)
A refinement of SEM, improving the rankings or visibility of a web page in search engines search results. SEO programs work to move targeted search results higher in rankings when results are presented to users of search engines such as Google, Bing, Yahoo!, and others. The higher the ranking when results are displayed, the more likely consumers are to click on the link and go to the targeted website.
Display Advertising
Advertising in a static, set space which is composed of images or artwork and words. Similar to ads in newspapers and magazines.
Pay Per Click Advertising
Advertising which is presented on speculation by a web publisher such as a search engine results page or a home page on a browser which only charges the advertiser for the number of times someone clicks on the ad to go to the targeted website, not the number of viewers of the advertisement.
Social Media Marketing
Marketing using social media outlets such as Facebook or other similar sites. This type of marketing includes creating pages on the site directly promoting a company, organization, or product which can be easily accessed from on or outside of the site. Social media marketing can also factor into SEO programs.
E-Mail Marketing
Marketing based on the distribution of a message via e-mail. E-Mail marketing can consist of a text message, a combination of words and images such as in a display ad, or provide access to a video on a website or public video site such as YouTube. E-mail marketing also has the ability to offer a link to a specific website to drive traffic and revenue to that site.
Referral Marketing
One of the most subtle forms of web marketing, referral marketing is based on one individual pleased enough with a website or social media site to refer it to another person, who hopefully creates a chain reaction of referrals from one group of individuals to another. Referral marketing also can be a major component of SEO programs.
Affiliate Marketing
Marketing by a third party which refers customers to a specific website or vendor. “Affiliates” market their own products, such as through a website, but have links to other websites unrelated to their site, but have some interest in common for consumers. Affiliates are rewarded for the number of times someone links from their site to the targeted site.
Inbound Marketing
A method to draw attention and visits to a website by placing information on a website others are seeking. This includes the use of providing valuable information via blogs or articles on a website or general information provided as website content beyond the main purpose of the website. When a search engine user searches for specific content, the web site containing the content is displayed, even though the content is not the main purpose of the web site. By drawing search engine users to the website through secondary information, consumers are exposed to the website and its main offerings without having specifically searched for the website.
Video Marketing
Marketing through the use of videos, such as found on YouTube or similar sites. Videos can be of any length (depending on the limitations of the site hosting the video) and have any content, message, or advocacy for a cause. Videos may be as simple as an individual standing in front of a camera talking, to full, rich production values as would be found in a movie theater. Video marketing marries the strengths of sound and moving the sight to present a powerful message.
