Off-Page SEO -Optimization :
Off-Page SEO refers to your website’s overall “authority” on the web determined by what other websites say about your site. Off-page optimization is a long-term process and takes the time to improve. Simply put, off page is all about your online reputation. Off page optimization includes acquiring backlinks to your page from the authority sites in your niche. Backlinks are the currency of any off-page strategy. And, unlike on-page optimization, off-page optimization efforts are not apparently visible on the webpage itself; it does the background work for a better search result.
But, after the recent Google Panda and Penguin updates, off-page optimization scenario has drastically changed. Many effective old school practices became obsolete and negatively affected many big websites with high page ranks.
Social Media: The first and foremost priority of Google is to provide quality content to its searchers. And the best feature of a quality content is that it gets shared more. Search engines like Google take social signal as an important metric for ranking web pages.Make profiles for your blog or business website on social networks so that you can stay connected with your users and visitors socially. When you grow a strong social community making your content go viral becomes a lot easier. You just have to share your web page’s link with your followers and the rest is done by them. If you write really great and compelling content it will get shared more and hence increase its chances of getting better rank in search results.Engagement with your social community is a very important aspect when you want your social community to share your content virally. So try to provide as much value you can to your followers so that they are loyal to you and love to share your content.
Blogging :Blogging is one of the best ways to promote your website online! By writing a blog for your website, you give a reason for visitors to keep returning to your site and keep up to date with your latest posts. It also helps search engines to crawl your site more frequently, as they have to update your latest blog post entries, which ultimately helps you rank higher in search engine results pages (SERPs).
But, after the recent Google Panda and Penguin updates, off-page optimization scenario has drastically changed. Many effective old school practices became obsolete and negatively affected many big websites with high page ranks.
Article Submission : You may submit your article with high PR rank in article submission Website.Your content must be fresh or original and is unique .Low quality content and content that has more keyword stuffing might get rejected. Choose the correct category and give a good title to your content. Social Bookmarking : Social bookmarking is a way to bookmark our favorite web pages online to read them anytime and anywhere if we are connected with the internet. When we surf the internet for the information, we bookmarked some web pages in our browser so that we can read them later without surfing the internet again.
Blogging :Blogging is one of the best ways to promote your website online! By writing a blog for your website, you give a reason for visitors to keep returning to your site and keep up to date with your latest posts. It also helps search engines to crawl your site more frequently, as they have to update your latest blog post entries, which ultimately helps you rank higher in search engine results pages (SERPs).
Video Marketing:Just like photo sharing, if you have any videos that you have used on your site, then you can submit them to sites like; YouTube, Vimeo, etc. allowing people to find your content in other ways.
