On Page SEO Optimization and its Techniques

On Page SEO Optimization

On page  SEO  is one of the most important processes that you can use, not only for achieving better rankings of your blog or website in a SEARCH ENGINE  but also for running successful Internet marketing campaigns.

Every SEO campaign has your website in focus and if it’s not properly optimized for both search engines and users, your chances of success are minimized.

Your ultimate goal with on-page SEO, is to speak the ‘search engines language’ and help crawlers understand the meaning and context of your pages.

Techniques of On Page SEO :

1. Content comes first

A website with brilliant content can do great with or without SEO, a website with bad content will not survive with or without SEO, a website with good content can become even better with SEO!

So, what is considered good content?

Original Content (articles, text, images, videos, presentations, infographics, comments etc.) – No copies or rewrites of existing articles.

Content published on your website first – Even if it’s your own content, if you have already published it on another website then it’s not good for your site.

Content that includes text as well – Try to have text to accompany your non-text content. For example, if you post videos on your website try to add a text description as well. If you add images try to describe in words what the image is all about.

Content that is useful – Don’t publish content for the sake of publishing. Before hitting the publish button make sure that what goes live adds value to your website.

Content that is well researched – Users don’t want to read quickly prepared posts and neither do search engines.

If you are writing about a certain topic or answering a question make sure that what you write is justified and covers both sites of a story.

Long articles are proven to rank better than short articles.

Posting frequency – 2 things are important when it comes to posting frequency. First is to have fresh content on your website and second to establish a publishing strategy and stick to it.

2. Page titles, description and formatting

This is SEO 101 but very important for on-page SEO. When search engines are ‘reading’ your pages, among the things, they check the page title, the description of the page, the headings and content (text, videos and images).

They do so because they need to understand what the page is all about and then based on other factors (off page SEO, domain authority, competition etc.), they will rank your page (for various keywords) in a position in their index.

Page titles – Each page must have a unique title that will help both search engines and users understand what the page is about. A page with title “On Page SEO Tips” is better than a page with title “index.html”.

Descriptions – The page description is what the searcher will see in the search engine results page. It has to be descriptive, up to 150 characters and unique for each page.

It’s your opportunity to advertise your page and convince the searcher to click your link and visit your website rather than selecting one of the other links.

Read SEO Tips for Beginners, for examples and guidance on how to write good titles and descriptions.

Formatting – A page needs to be properly formatted. Think of it like a report which needs to have a heading (h1) and sub headings (h2).

Important parts of the report are highlighted with bold, underline or italics.

Do not just throw text on the page but make sure that it is readable.

Besides the formatting practices explained above, you also need to use a good size font (at least 12px) and split the text into small paragraphs (max 4-5 lines).

Images – Images are important for presentation purposes but they should not increase the loading time of the website. Best practices for using images:

Use original images. If you need to use an existing image from the web you need to reference the source.

Optimise the size of the images – the smaller the size (in bytes) of the image the better.

Use an ALT tag to describe the image – This helps search engines understand what the image is about.

Use descriptive filenames – Don’t just name your image ‘image1.jpg’ but try to use descriptive filenames, for example ‘man-doing-push-ups.jpg’.

Use a Content Delivery Network – If you have a lot of images in a single page you can use a CDN service that will make your page load faster. In simple terms, your images will be hosted and served by a number of servers and this speeds up the loading process.

3. URL Structure

The URL structure is an important part of on-page SEO. Whenever I talk about URL structure, I prefer to split it into 4 major parts:

Permanent links – A permanent link is the unique URL of each page. Good URLs should be less than 255 characters and use hyphens to ‘-‘separate the different parts.

For example a good URL is: https://www.reliablesoft.net/diy-seo-tutorial-for-beginners/

A bad URL is:

https://www.reliablesoft.net/p?165 or

https://www.reliablesoft.net/seotipsforbeginners/ or

https://www.reliablesoft.net/123131/publish/data2/seo_Tips.html

Categories – Group your pages into categories to help users and search engines find what they want faster.

It’s like having a warehouse with lots of uncategorised items versus a warehouse with all the items assigned to a dedicated category.

You can have sub-categories as well but my advice is not to go over one level. For example a good category structure is:

Reliablesoft > Social Media > Facebook

and not

Reliablesoft > Social Media > Facebook > Tips

Breadcrumb – A breadcrumb is also important for all your pages because it allows users to navigate your website in a structured way since they always know where they are and how deep below the home page.

User Sitemap – One of your options in your menu (either top or bottom) should be the User Sitemap.

This is an html file that represents the structure of your website. Visit my sitemap as an example.

4. Internal linking

Linking to pages within your website is very important for SEO because:

It’s like building your own web: If you watch this nice tutorial by Google on how search works, you will see that the first step a search engine spider will do is follow the links they find.

So when they arrive at your page, if you don’t have any other links within the text they will read your page and go but if you have links pointing to other pages within your website they will take those into account as well.

It’s a way to let search engines know about your other pages: As explained above when search engines find a page with links, they will go and read those pages too, so you can use this technique to tell search engines about pages of your website they have not yet discovered.

It’s a way to tell search engines which are your most important pages: Every website has some pages that are more important than others. Internal linking is one of the ways to pinpoint the most important pages by sending them more internal links.

It’s a way to increase the users spend on your site – A user that is reading your post is more likely to click on a link to read more about a certain subject and thus increase both the time spend on your website and the number of pages per visit.

Best practices for internal linking:

Don’t use keywords only for your internal links

Add internal links when they are useful for your reader

No more than 15 internal links per page (this is my opinion and not based on any research or studies)

When possible, add the links in the main body of your webpage (not in the footer or sidebar)

5. Speed and Mobile

Last but not least, 2 SEO techniques that are becoming more and more important are Speed and Mobile friendliness.

Speed: Google is investing a huge amount of money to make the web faster. In every Google I/O someone will talk about the importance of speed and their desire to include the fastest websites in their index.

In order to ‘force’ web site owners to take speed into account they have officially added speed as one of the ranking factors.

So, we know for sure that website speed does matter when it comes to SEO and ranking.

As a webmaster your job is to make sure that your website loads as fast as possible by taking into account Google’s recommendations.

Mobile Friendliness: Almost 60% of the searches in Google are now coming from mobile devices (Updated December 2016).

This means that if your website is not mobile friendly, you are already losing half of the potential traffic. What should you do?

As a first step, make sure that you website is mobile friendly and as second step consider accelerated mobile pages, which is the new way of building super fast mobile friendly pages.

Off Page Optimization

Off-Page  SEO -Optimization : 

Off-Page SEO refers to your website’s overall “authority” on the web determined by what other websites say about your site. Off-page optimization is a long-term process and takes the time to improve. Simply put, off page is all about your online reputation. Off page optimization includes acquiring backlinks to your page from the authority sites in your niche. Backlinks are the currency of any off-page strategy. And, unlike on-page optimization, off-page optimization efforts are not apparently visible on the webpage itself; it does the background work for a better search result.

                   
But, after the recent Google Panda and Penguin updates, off-page optimization scenario   has drastically changed. Many effective old school practices became obsolete and                negatively affected many big websites with high page ranks.

Article Submission : You may submit your article with high PR rank in article submission  Website.Your content must be fresh or original and is unique .Low quality content and content that has more keyword stuffing might get rejected. Choose the correct category and give a good title to   your content.                                               Social Bookmarking : Social bookmarking is a way to bookmark  our favorite  web pages online to read them anytime and anywhere if we are connected  with the  internet. When we surf the internet for the information, we bookmarked some web  pages in our browser so that we can read them later without surfing the internet again.

Social Media: The first and foremost priority of Google is to provide quality content to its searchers. And the best feature of a quality content is that it gets shared more. Search engines like Google take social signal as an important metric for ranking web pages.Make profiles for your blog or business website on social networks so that you can stay connected with your users and visitors socially. When you grow a strong social community making your content go viral becomes a lot easier. You just have to share your web page’s link with your followers and the rest is done by them. If you write really great and compelling content it will get shared more and hence increase its chances of getting better rank in search results.Engagement with your social community is a very important aspect when you want your social community to share your content virally. So try to provide as much value you can to your followers so that they are loyal to you and love to share your content.

Blogging :Blogging is one of the best ways to promote your website online! By writing a blog for your website, you give a reason for visitors to keep returning to your site and keep up to date with your latest posts. It also helps search engines to crawl your site more frequently, as they have to update your latest blog post entries, which ultimately helps you rank higher in search engine results pages (SERPs).

Video Marketing:Just like photo sharing, if you have any videos that you have used on your site, then you can submit them to sites like; YouTube, Vimeo, etc. allowing people to find your content in other ways.

                           

Black Hat SEO Techniques

Black Hat SEO Techniques:

1. Hidden Content

Top of our list of black hat SEO techniques is hidden content. Hidden content comes in many guises but the basic principle is that within the code for the site there will be content stuffed with keywords, this content will not be visible to the end user of the site.

One way of doing this is by using comment tags.

Comment tags look like this;

<!– Comment Tag –>

The real purpose of comment tags is for developers to add in useful reminders within their code explaining what that piece of code does.

Here’s an example of the comment tag being used correctly,

<!– Start with the Main Content –>

Here’s an example of a comment tag being used incorrectly in a bid to promote a hypothetical page targeting search engine optimization,

<!—Search engine optimization, SEO, professional search engine optimization company, spamming search engines –->

Another popular way of hiding content is the use of the <noscript> tag. The <noscript> tag should be used to inform a user that a script is being used but their browser either doesn’t support the script

the language used or they have that function turned off.

Here’s an example of the <noscript> tag being used correctly,

&ltscript type=”text/javascript”>

<!– document.write(“Hello World!”) //–>

</script><br />

<noscript>Your browser does not support JavaScript!</noscript>

Here’s an example of the <noscript> tag being used as a black hat SEO technique again in a bid to promote a hypothetical page but this time targeting car hire,

<noscript>

Imaginary Car Hire Firm do Car Hire which is very affordable so if you want to hire a car call our car hire firm because we are the best car hire firm in the world

</noscript>

Other HMTL tags misused in similar ways include the <noframes> tag and hidden inputs in forms.

Content can also be hidden from the end user by using CSS, excessively small text and colored text on the same colored background.

All of these techniques are frowned upon by search engines and if detected can mean your website will be penalized or even banned. To the untrained eye, it can be very difficult to spot the use of some of these techniques which is why we offer a free website MOT test at PushON.

2. Meta Keyword Stuffing

There are two Meta tags that are generally used to inform search engines of the content on the page. They reside between the <head> tag of a page and when used incorrectly they can alert a search engine that a site is using spam techniques in an attempt to improve its ranking.

Meta Description

The meta description should be used to describe the content of your page honestly and concisely and be 1 or 2 sentences, 3 at most.

Here’s an example of the meta description being used in the correct manner,

<meta name=”description” content=” PushON are an Online Marketing agency providing a full range of digital marketing services throughout Greater Manchester and the North West UK. If you need Search Engine Marketing (SEM), Search Engine Optimisation (SEO) or Pay per Click (PPC), we can help you. Contact us now.” />

Here’s an example of the meta description tag being used incorrectly for a page promoting a restaurant called “MadeUp”,

<meta name=”description” content=”MadeUp restaurant website is the best MadeUp restaurant website, our restaurant is better than any restaurant,great restaurant,best food restaurant,visit our restaurant” />

3. Meta Keywords

Meta Keywords should be a short list of words that inform of the main focus of the page. Meta keywords have been so misused in the past that there are few if any search engines that take any heed of them.

Here’s an example of the meta keywords being used in the correct manner,

<meta name=”Keywords” content=”Online marketing, digital marketing, search marketing, search engine marketing, e-mail marketing, SEO” />

Here’s an example of the meta keywords tag being used incorrectly for a page promoting a restaurant called “MadeUp”,

<meta name=”keywords” content=”Restaurant,restaurants,food,feed,take away food,fast food,junk food,eat,eating out,dinner,dining,meal,eating,MadeUp,steak and chips,chicken and chips,pie and chips,pudding,desert,big restaurant,small restaurant,best restaurant,great restaurant, exclusive restaurant,cocktails,wine,drink,pizza,sandwhiches”>

4. Doorway or Gateway Pages

Doorway or Gateway pages are pages designed for search engines and not for the end user. They are basically fake pages that are stuffed with content and highly optimized for 1 or 2 keywords that link to a target or landing page. The end user never sees these pages because they are automatically redirected to the target page.

Off-the-shelf SEO software often encourages the use of gateway pages as do SEO firms that don’t know what they’re talking about. Search engine spiders are being enhanced continually to detect these pages and will get ignored or worse still, flag your site up as being spam and ban you all together.

5. Link Farming

In the real world if you were to build your house in a bad neighborhood then your house would be affected by its surroundings. The same is true of the virtual world. Link farms or free for all (FFA) pages have no other purposes than to list links to unrelated websites. They won’t provide you with any traffic and you run the risk of having your site banned for participating. Don’t participate in link farming.

6. Cloaking: Cloaking is a search engine optimization technique in which the content or information presented to the user is different from that presented to search engine crawlers (i.e. spiders or bots) for better indexing. In other words, cloak definition is, the web server is specially programmed to return different content to search engines than it returns to regular users, in an attempt to distort search engine rankings by making a cloak content.  You might have understood now that cloaking is an illegal practice and is considered a Blackhat SEO. The Search engine may permanently ban from our index any sites or site authors that engage in cloaking.

White Hat SEO Techniques

White Hat SEO Techniques:  White Hat SEO is an ethical SEO technique, in which we increase the ranking of our blog and website in a search engine with following Search Engine Guidelines. There are few techniques:

• 1. Create Original and Quality Content
• 2.Meta Tag and Title Tag
• 3.Keep Separate content formation from Presentation
• 4.Keyword Research and Effective Keyword use
• 5.Quality Inbound Links Technique

                                        

                                        

Create Original and Quality Content: When we entering in  the field of SEO, then we all hear one phrase which is 

                                                       "Content is a king"

and it's true.

Website 1: Website 1 consist of a single page with 3 paragraphs of a text content tells about the company does portable air conditioning hire and give us a phone number to directly cal.

Website 2: This website contains 10-15 pages in a website.It focuses on various portable washing machine and air conditioning units and we can hire, costs and technical explanations of how portable air conditioning and washing machine work.

Now you tell which website you choose first? and Search Engine is offered to your first, so the importance of Good Content is your priority.

Meta Tag And Title Tag Data :  The Pages of a website contains good data or content in a <title>  or <meta> tag .Later we study about Black Hat SEO techniques section.The meta description and meta keywords elements have been misused in the past that Search Engine now regards them as less important, it's still important to use them properly.The content of a page is related to the title of a page. i.e. totally present relevant content on a page.

Keep Separate Content Formation from Presentation:

Means proper use of heading, titles, and content, so the Search Engine easy to find the heading of content and its weight in a webpage. Remember "Content is King".

Keyword Research and Effective Keyword Use : 

Create your website with keyword and key phrases in mind. Research Keyword and Key Phrase you think people might use to find your site.Single words are not always the effective target, try multi-word use in keyword Search which is more specific to your product /service and that becomes a targeting keyword.

                                                                           Always use effective key phrases and keywords. So you easily identified your website.All the important elements of the page are :

• Title 
• Meta Description
• Meta Keyword 
• Heading Elements
• <H1>
• <H2>
• <H2>
• Text 
• Alt Tag 
• Title Tag
• Links

Quality Inbound Links Technique :

The Presence of inbound links to your website can be likened to having a vote for the good but there are good links and bad links so, therefore, votes for good and votes that are bad. Good Links are links from the other web pages that are highly searched by Search Engine and are contextually relevant to the content of your page. Bad links are links fro web pages that are highly banned by Search Engine and have no relevance to the content of the webpage.

SEO Techniques

There are three types of SEO Techniques:

1. White Hat SEO

2. Black Hat SEO

3. Grey Hat SEO

White Hat SEO :   White Hat SEO are those in which user follow the Search Engine Guidelines during SEO of their website.It is totally organic medium. But with this high ranking of your website take a few month. In this, we use relevant content and optimized image.

                                             

Black Hat SEO: Black Hat SEO are those in which user does follow the Search Engine guidelines during SEO of their website. It is not a good way for increasing our website ranking. It is against the search engine rule.

                                   

                                                      

Grey Hat SEO:      It is the combination of White Hat and Black Hat SEO  Technique. It is a good idea to increase your website ranking in early days or months.                                                                                                                      

Basic terms in SEO

Search Engine Optimization

• SERP : It stands for Search Engine Result Page. It is a free SEO research and analyse tool. It helps us to analyse the traffic of search engine website.
• CTR    : It stands for Click Through Rate. It helps to the search engine to index your website with high rank. More number of click means better CTR result. There are too many factor which is effect the CTR rate : meta tag,title tag, description tag,domain name,brand name.   
• Bounce Rate:  The time duration in which the person left from your website after visiting. More bounce rate is a bad effect for your website.   

Factor affecting the Bounce Rate:  

• Insufficient Information
• More Loading time of Website
• Repeating Information on webpage
• Designing of website.
• Server running speed.
• Lack of user friendly website