How we install WordPress Theme in my Website or blog?

Now a days, everyone wants that the look of their website is become responsive, attractive for all user. Because attractive website is a part of increase the traffic. From this, our website SEO Ranking
is also improved. So Lets Start, follow some steps to install WordPress theme:

1. Open WordPress website.

2. Now Go to Dash Board on your WordPress Website.

3. Then you see the Appearance Tab.

4. After that When you drag your mouse on Appearance tab, then you see Theme Tab under        Appearance  tab.

5. Now Click on Theme you see here . So many Theme are Visible there.

6. Click on Add New Button.

7. When you click on Add New Button then there a lot of theme present here. You have to Choose any theme according to your Requirement.

8. Now you click on any theme.

9. Here you two button on theme i.e. Install and Preview . When you click on Preview Button then you see your website look before install them.

10. But for installing a theme we click on Install Button.

11. Now you see installing is in Progress.

12. After installing theme now you activate theme in your website by click on Active Button.

13. Now you see Customize Window appear.

14. After that customize window appear. If you want to Customize then do it now, Otherwise for viewing your website look. Go to Home.

15. In Home Menu, you see Visit Site sub-Menu Option. Click on this. Now your Website is Open.

                                                       
 Now you see you are successfully installed  a new theme in your website.

Alexa Rank Checker Tool | Digital Creativity

What is Alexa Traffic Ranking?

Alexa Internet Inc. is a subsidiary of Amazon.com; a company that is based in California, USA. Alexa specializes in commercial web traffic data. It provides internet users with a free toolbar since the mid-1997, so the user has quick access to web tools in his browser. Primarily, the toolbar provides data about which websites the user visits; and since there are already millions of users with the toolbar worldwide, Alexa can then identify the popularity of a website as well as its competitors.

It is important for website owners and bloggers to know their Alexa ranking because it shows how many visitors have viewed their web page. It gives them a clear idea of how popular their website is on the internet and the ranking of their competitors.

The Alexa Traffic Ranking is based on a 3-month period of the traffic data gathered from its toolbars. It comes for free on a website and also provides periodic reviews of the most popular websites.

How reliable is Alexa Ranking?

The reliability of Alexa Ranking mostly depends on the number of users of the toolbar. However, the exact number and the origin of users of the toolbar are not disclosed to the public. But still, it is likely to create a ruling on the significance of the Alexa Ranking based on identified website visits and its Rankings. As a result, there have been a number initiatives where a connection has been established between the number of visitors and the ranking.

How does Alexa Rank Websites?

Alexa rank websites based on the information that they obtain through the Alexa Toolbar. The said toolbar is available for all users of Chrome, Firefox or Internet Explorer as well as through the Alexa internet site. To be able to get these statistics, users must install the Alexa toolbar on their browser.

Alexa Rank vs. Alexa Score:

There are similarities between Alexa Rank and Alexa Score. It means that when two similar websites having the same page rank are showed in search results, the website that has the lowest Alexa score would often get higher in the search engine.

What is Alexa Rank Checker?

Alexa Rank Checker is a free online tool that is mostly used for SEO purposes. It allows website owners and webmasters to have an idea of the current position of a website on the Alexa ranking system.

With this tool, one can check Alexa rank of up to 5 URLs in just one click. It is the easiest and quickest way to get information in an instant about the website status and incoming links as well as the ranking of other similar websites.

Once you get the Alexa ranking of your website, you will learn more about your site traffic, domain usage, and other important information to help your website perform better and to attract more site visitors.

This Alexa Rank Checker will come handy of you want to check the status of your website daily. All you need to do is to write the URL in the space provided and click on the “Check” button.

Why should you use this Alexa Rank Checker?

The number of visits to your website is verified and were made public by Alexa. This free online Alexa Rank Checker helps internet users in analyzing the status of their website as well as other sites. It will show them the number of page views and many other important information that can they can use in optimizing their website.

This Alexa Rank Checker lets you to easily compare and compete with other websites. You can use this tool anytime you want free of charge, so you can track the performance of your website daily. It provides you an in-depth report that can help you find out more about your website and the required action for improvement.

Alexa rating specifies the status of a website or a blog and the number of visitors. So if you want to know the number of visitors you get for your website, then this Alexa Rank Checker will do its job for you! Not only that, because you can also track the performance of your competitor’s website with this free online Alexa checker.

How is Alexa Rank Checker unique from others?

The Small SEO Tools - Alexa Rank Checker is the best tool in its category. We have developed this tool using a unique algorithm that carefully analyzes the URL that the users provide to give them fast results. Our developers have made sure that everything is tested and in order so that we can give our users reliable results. They can use the data in coming up with a strategy to increase traffic by implementing necessary improvements in search optimization of their website. They can also use this Alexa Rank Checker in marketing strategies to help them save cost.

This Alexa Checker tool is very easy to use, simply enter the URLs that you want to check; you can add up to 5 domain name and our system will check them simultaneously.

How to do keyword research ? Digital Creativity

All keyword research starts with a topic, idea, or head keyword, also called a "seed." This seed can come from your industry knowledge, from being an active member in related online forums and groups, or from the products and services you provide. Make sure you have a spreadsheet or notepad where you can jot these terms down as you journey through the labyrinth of websites and social networks to discover variations on those keywords.

Once you've got a good list, you'll want to determine how popular each keyword is and how difficult it would be to rank for them on search engine results pages (SERPs). This is where a keyword tool comes in handy. Start by entering a seed into a research tool like Keyword Explorer. You'll be presented with details on how popular the search is and how difficult it is to rank well for that keyword.

Seed terms don't just lead to metrics like search volume; they also open the door to the bounty of related keyword suggestions that you may not have thought of yet. You can see how a simple seed word you picked up through a Facebook group or from a conversation with a customer can grow into a useful tree of keywords brimming with ideas for your pages or next blog post.

How often should I do keyword research in SEO ? Digital Creativity

Keyword research isn't just a one-off task. Your website's foundation is built on keywords, so precisely what building blocks you use requires regular re-evaluation and maintenance. Search language shifts constantly, new keywords are being formed all the time, and your audience's needs develop and grow. As a result, keyword research is a job worth doing whenever you're looking to create new website content. This includes when you're looking at starting a new website, if you're writing a new blog post for an existing site, when you're deciding whether to promote a particular product or service, and beyond. It's also rather handy if you're restructuring your existing site and consolidating your content.

Your website content should serve to fulfill the needs of your audience. By regularly assessing the ways in which people search and by identifying not just the most popular searches but also the specific and ever-changing ways that people search for content within your niche of the internet, you can continue to create content your audience will enjoy and share.

What is Keyword Research in SEO ? Digital Marketing

Keyword research is a core SEO task that involves identifying popular words and phrases people enter into search engines -make in an attempt to figure out what to rank for. Researching keywords gives marketers a better understanding of how high the demand is for certain keywords and how hard it would be to compete for those terms in the organic search results, offering some direction to optimization efforts.

Keyword research isn'tjust about verifying how many searches a particular keyword has — it's also about exploring the many varied ways that people use language to research an idea or topic. As such, researching popular keywords isn't just a big part of search engine optimization, it's also a major element of content marketing as a whole. Why? Because it can help you find ideas for your next blog post, learn more about the needs of your audience, and keep up to date with the lingo of the ever-changing search landscape. Ultimately, by researching the words people type into search engines and using this research to create targeted content, you can drive the right traffic to your site — traffic that is more likely to convert.

Why Content Marketing? Role of content marketing ?

A strong strategy needs to map to what the audience is looking for no matter where they are in the sales funnel. They’re spending more time researching before they reach out to buy, and brands can provide the answers they need through content. Informative content like blogs and info graphics do wonders for early-stage brand awareness. When prospects are getting ready to make a purchase, they’ll want more immersive collateral such as whitepapers, eBooks or product videos. Providing these resources sets brands apart from the competition:

Attention-Grabbing Content :

The right content makes you memorable. We emphasize and encourage imagination in all we do to deliver content that turns heads and can’t be ignored. You must anticipate and answer questions, but you have to do so in a way that tells a story and compels the reader to return to your site as a trusted resource. Not all digital marketing agencies understand that as well as Brafton does.

Results-Driven Strategies:

What really makes your content soar is the strategy behind it. Through careful planning, Brafton’s strategists decipher the best types of content to develop for your audience, the message you want to convey, and the ideal time and place to reach them. Fluid strategies that anticipate and adapt to your audience’s needs will fuel your goals and deliver strong results.

Brand-Broadening Management:

Good content marketing services do more than connect you with your current customers. Brafton’s holistic approach to content management leverages your content to broaden your audience and generate new leads. We help you find and get to know your customers, and our in-house technology helps them find your content.

What is Content Marketing in Digital Marketing?

Content marketing is about getting the right information to the right audience at the right time. It grows your brand and fosters relationships, adding the depth and visibility you need to be successful in today's marketplace. With so many options to create diverse content and a tailored strategy, content marketing is a perfect fit for virtually every business in every industry.

What steps would you follow to optimize a website?

 For optimizing a website, following steps, should be followed:

1. Keyword Research

All the search optimization begins with keyword research. It is important to have an understanding of the current search landscape and your keywords. This will help at the beginning of any marketing strategy as well as occasional re-evaluate. Since these numbers change continuously, therefore, you have to keep yourself up-to-date.

It is crucial to use Google Keyword Planner, begin with your location and industry.

2. Craft outstanding content with keywords

While creating content, you must keep the keywords in mind. The main motive of the content is to reach the audience who are looking for it. With proper keywords, you can help content reach effectively. Try to use keywords as often as possible but naturally.

3. Speed up your website

Slow running websites are a curse. It is important to make sure your page is always up to speed. You can do this by a tool called Google Speed Insights. This tool will help tell if your page is running slow and give suggestions on how to speed it up.

4. Update page titles

Most of the businesses have page titles as simply their business’s name. The best search names usually follow the city + service format. For instance, Delhi – Digital Creativity is a page title which could be the best search name.

What is robots.txt?

Robots.txt is one way of telling the Search Engine Bots about the web pages on your website which you do not want them to visit.

Robots.txt is useful for preventing the indexation of the parts of any online content that website owners do not want to display.

IF you  want to block all search engine robots from crawling your website, just put the follow code:

User-agent: *
Disallow: /

IF you  want to block Google from crawling your website, just put the follow code:

User-agent: Googlebot
Disallow: /

It is important to decide the location of Robots.txt very carefully, or else errors might occur while displaying the website.

What are the most important Google ranking factors?

According to Andrey Lipattsev, the Search Quality Senior Strategist at Google, the top 3 ranking factors affecting the search engine algorithm of Google are:
1 Content
2 Backlinks
3 RankBrain

Why are backlinks important in SEO?

From the perspective of SEO, there is a difference between backlinks and quality backlinks.
For Google search, random backlinks do not offer any help. Google assesses the quality of the backlinks present on a webpage with the relevancy found in the content of both the web pages.
The higher is the relevance between the original content and backlink content, the greater becomes the quality of the backlinks.

Quality backlinks bring more referral traffic to a website/blog, and most importantly will improve the ranking of a webpage.

What is an outgoing link?

An outbound link is a hyperlink that points at a targeted or external domain and is different from the links present on the Source domain. For example, if you provide links of other third-party web pages on your website, those would be external links to your site.
Outbound links bear great importance in SEO as they provide your web pages with more quality and value for the search engine ranking. Google search engine counts outbound links as third-party votes which improve the ranking of your web page.

What are incoming links?

Inbound Links, also known as incoming links or backlinks, refer to the hyperlinks present on a third-party web page that directs users to your web page only.
Inbound links can be based on both text and graphics. However, textual inbound links are more useful in drawing greater traffic and improving the PageRank level of any webpage.