YouTube video optimization tips | Digital Marketing Expert

Tip #1: Don’t be lazy.

Create magnetic content on YouTube and then optimize your videos directly on YouTube. That includes uploading your videos, describing them, interacting with your viewers and sharing them. As YouTube is a social beast that drives a tremendous amount of ranking, make sure you have resources that can reply to viewer comments and requests. You won’t be successful unless you dedicate some time to building your presence.

Tip #2: Optimize your video titles.

Titles are very important as they show in the player and in the search engine results pages. Only 50 characters show up in universal search so include a targeted keyword phrase at the start. At the same time, make sure that your titles are compelling to encourage clicks. Since YouTube says that it’s ok to duplicate a keyword phrase, if it doesn’t look too spammy and your title is still engaging, do it. You’ll want to think about re-optimizing over time to consider including other keywords as well.

Tip #3: Maximize descriptive text areas.

Use descriptions liberally, putting relevant, targeted keywords first. Include URLs starting with HTTP:// to your channel, playlist, or site in your video descriptions. It can be helpful to use a URL shortener such as bit.ly to include tracking code and customized keywords. If you have a long-form video, add links within the video to your description. Vary the video descriptions on your website and those on YouTube to avoid issues with duplicate content.
As far as tags go, add as many as you can without duplication or including irrelevant phrases. Consider related keywords; for example, if you were doing a video about an attorney then it would be appropriate to include ‘legal’, ‘lawyer’ and ‘judge’. As with titles, include your most important keywords first.

Tip #4: Get friendly with annotations.

When YouTube launched their Creator Playbook last year, they revealed that their search algorithm favors videos that drive traffic to other videos through annotations. Annotations can be used to link to other videos, related videos, your playlist and your channel – and those annotations are going to help your rankings. You can also use annotations to encourage interaction, issue calls to action and posts messages.

Tip #5: Create playlists.

Playlists get indexed separately from individual videos so they give you the opportunity to appear in YouTube search results multiple times (e.g. you could get a result for one of your videos and a result for a playlist with lots of your videos at the same time). They’re easy to do so there’s no reason not to do them.

Tip #6: Make sharing a snip.

Shares are a ranking factor so encourage embedding and allow commenting and rating.

Tip #7: Dress it up.

Customize your YouTube channel through settings, themes, colors, and modules.  Also, be sure to include a background image.

Tip #8: Drive conversions.

Push YouTube viewers to convert through in-video calls-to-action featuring teasers or promo codes, product page links in your descriptions and annotations.

Tip #9: Be unique.

Consider creating unique content specifically for YouTube (e.g. teasers or bloopers) as online retailer Vat19.com does, or creating unique channels on YouTube. Zappos, for example, has Zappos, Zappos Style, Inside Zappos and the Zappos Insights channels.

SEO Quake Tool | Free SEO Plugin

SEO Quake tool is a Free Plugin available for your browser. It provides Organic Research Data at one click. 

Now, it compatible with Google Chrome, Mozilla Firefox, and Opera. Along with Organic research data, SEO Quake provides other useful tools including an :

1. SEO Audit
2. Keyword Density
3. Internal/External Link Analysis and 
4. Social Metrics.

Many people find the information regarding competitors by analyzing of SERPs and want to know who is lying in Ranking where. you also analyze the particular  Keyword Search Data and According to that landing page shown as.
                                            Here is where SEO Quake plugin Comes in! This is free plugin allows you to see metrics for domains and landing pages including Google index, Alexa Rank, SEMRush Ranking Data, Facebook Likes and much more. SEO Quake gives you quick and easy access to analytic data on any webpage. By using  SEO Bar, You can navigate to any landing page and receive analytic data specific to that landing page specific to that landing page at the click of a button.

SEO terms include:

1. SEO Bar: The Bar that appears for each landing page. It will provide the parameter for whatever page you are currently analyzing.

2. SEO Overlay: The tools that appear on Search Engine (including ba near each result, sort controls, language setting and all other buttons). This will be the bar that will provide the parameter for each SERP Result.

3. Panel: This will show as a Pop Up after clicking the SEO Quake button in your browser's toolbar. This will display the information regarding the page you are now currently visiting.

4. SEO Parameter: The metrics provided by SEO Quake. Each parameter is possible metric. SEO Quake is able to provide you with data for. Some of the page data and metrics it shows:
a) Google Index b) SEMRush Rank c) Alexa Rank d) Web Archive age and more.

5. Page SEO Audit: Have you ever wanted to find out exactly what is wrong with your website content? Maybe you see your webpage looks okay. but what about, what is going in the background? SEO Quake can help you with finding this information as well! Start by going to any given landing page. When you find the page then you analyze it, by click the SEO Quake icon and Choose "Diagnosis " tab with the pop-up. Then open up a new tab with a "Diagnosis" of a page you were on.

 

The diagnosis will be broken into three section:-

a) Page Analysisb) Mobile Compliancec) Site compliance

6. Keyword Density: Page diagnosis report also works with "Keyword Density" report. "Density Tab", will display all the keywords mentioned on the given landing page. It will be sorted by  "Repeats" in descending order, the most mentioned keyword listed in "Keyword" tab within this chart. The "Found In" column will display where the keyword is found in the landing pages. The "Density" column display how much of the total words does the individual keyword represent. The "Prominence" column will list the importance of individual keyword on the given landing page.

7. Internal and External Links: This report will list all of the links present on the given landing page. This will list each link, the anchor text associated with the link as well as parameters for these links. You can see "Refresh" button, on click it, you can receive the metrics under each parameter. You can see "Requests all Parameters" button which is displayed in the top left of this report. If you see any link is repeated in this, then you can hide it by click on "Add/Hide Parameters"  button which is listed in top left along the option to Save As CSV.

Grey Hat SEO Techniques: Should You Use Them?

In my last post, we discussed white hat SEO and why it’s the best way to approach driving traffic to a site and obtaining a good ranking in the SERPs. We touched briefly on a black hat and why it’s a dangerous practice which is likely to get a site plummeting down the ranks, but what about grey hat SEO?

What is Grey Hat SEO?

It is what its name suggests. It’s somewhere in the middle of white and black and if used by a professional, can still be effective. However, it’s safe to say that taking a grey hat approach is playing with fire if you’re not 100% sure of what you’re doing and since we’re predominantly content-led now, it’s not something I would recommend.

The grey hat consists of techniques such as:

• 
  
• Cloaking
• Purchasing old domains
• Duplicate content
• Link buying
• Social media automation and purchasing followers

Let’s look at each of these in turn.

Cloaking

Cloaking is a practice that shows the user a different result than it does the search engine. For Google, it’s considered to be a high-risk practice that is in violation of its rules. Personally, I would put cloaking in the black hat category and many would agree, but the jury’s still out in certain parts of the SEO community where it actually falls.

As you can see from the Matt Cutt’s video, cloaking is not something that he or Google bots approve of. Cloaking can be achieved by altering meta information so that it doesn’t reflect the content and tampering with the IP address of a site.
Doorway pages can also be considered a form of cloaking and are large sets of pages which are each optimised for a keyword or phrase in order to direct the user to one site. Again, they are designed to manipulate bots and trick users into visiting a site they didn’t intend to. These can also be multiple pages on the same site that have keywords such as locations so that the site can take advantage of as many keywords as possible.

Old Domains

The web is a font of old domains that have been abandoned and those that the owners don’t use much and these are often used as a way to create backlinks in order to improve rankings. Generally, these tend to be authoritative domains so that the link appears to be of a good quality.

Duplicate Content

Content, content. It’s the kingpin of the internet and all SEO efforts. We mentioned text spinners before and whilst a small proportion of these can be effective, it’s still a very dodgy idea to use them. To illustrate, I’m going to take some of the text from this article and put it into a free, online text spinner to show you the results.

In my last post, we talked over white cap SEO and why its the most ideal approach to approach driving movement to a site and acquiring a great standing in the SERPs. We touched quickly on dark cap and why its an unsafe practice which is prone to get a site falling down the ranks, however, shouldn’t we think about ash cap SEO?

As you can see, I’ve taken the first paragraph and put it into a spinner and it really doesn’t do the job, does it? In fact, it’s laughable. It’s also something that Google algorithms would recognize and push down the rankings due to grammatical errors.

Now, whilst this is a free spinner, you can get paid ones that do a slightly better job, but you’re better off investing in a professional content writer if you haven’t the time or skill to do it yourself.
In the interests of science, I signed up for a paid text spinner, which gives you the option of rewording yourself.

For a package that costs $47pm, I’d rather rewrite it myself, if I were that way inclined, as it’s hardly difficult. However, you can proceed to the next step which allows you to let the software do the work for you and here are the results:

In my last post, we discussed white hat Search Engine Optimization and why it’s the most effective method to move toward driving website traffic to a website and acquiring a great rank in the SERPs. We touched briefly on a black hat and why it’s a hazardous practice which is likely to obtain a website dropping down the ranks, but just what concerning grey hat Search Engine Optimization?
Whilst it’s better quality than the free spinner, it still has its problems and is something that I wouldn’t be happy appearing on my site. The paid version allows you to check that the content is unique via a Copyscape API, but that won’t overcome the grammatical errors that Google will pick up.
I haven’t included any links to these spinners, they are easy enough to find if you feel the need to use them.

Purchasing Links

One word of advice: don’t. If you get found out, you will get a penalty, it’s as simple as that and all of the investment you have put into your site will be worth zero. However, you can list your site on relevant industry directories as this is approved of.
There have been a lot of scare stories relating to guest posting and if this constitutes buying links, but if no cash is exchanged, then this is irrelevant. However, links can be exchanged for sponsorship of events (for example) and this is OK too.

Social Media Automation and Buying Followers

By social automation, I’m not talking about using tools such as HootSuite or Buffer to schedule posts. These are legitimate tools that help to save time when you’re managing multiple accounts.
However, you can get other tools that auto-follow and unfollow 1000s of social media users without you lifting a finger for as little as a fiver for 5000. This is one of the few here that can be called strictly grey hat as it’s not made it to Google’s blacklist yet, possibly as social signals are only just becoming important to search engines.

Buying followers may seem like a great idea to make it look like you’re in with them in the crowd, but all it actually means is no engagement and the risk of infecting any true followers with malware in some instances. There are no positives to it and it’s easy to tell those that have, as they have a Twitter following filled with faceless profiles. Organically obtaining a following isn’t necessarily an overnight affair, but it’s worth it in the end.

What does all this mean?

Some SEO companies use grey hat tactics, but the best ones don’t. The short-term advantage, much like the black hat (and many of these tactics overlap into the black hat) don’t make for a long-term business. Whilst grey hat might gain you some traffic initially, it won’t last, especially if you get caught out.

In essence, with modern content marketing and SEO, white hat wins out. The web is highly competitive, we all know that and so in order to ‘beat the system’, the best way is to work with it and invest in the future of your site.

Like anything in life, taking shortcuts to get you where you want to be right now is often the path to failure. Great SEO, good content and a well-planned out business, that’s what will give your site the competitive edge in the end.

And, if possible, a large budget!

White Hat SEO Tutorial - How to Improve Search Performance While Maintaining Your Integrity

White hat SEO:

White Hat SEO is a practice used to improve search performance that is in line with terms and conditions of a search engine. In this tutorial, you'll learn:

• What White Hat SEO is, exactly
• How White Hat SEO can affect your website and business
• How to Implement Effective White Hat SEO Tactics Without Breaking the Rules

So, What is White Hat SEO, Anyway?

White Hat SEO is the opposite of Black Hat SEO. Generally, White Hat SEO refers to any practice that improves your search performance on a search engine results page (SERP)while maintaining the integrity of your website and staying within the search engines' terms of service. These tactics stay within the bounds as defined by Google. Examples include:

• Offering quality content and services
• Using descriptive, keyword-rich meta tags
• Making your site easy to navigate

Why Are White Hat SEO Techniques Important To You?

Not engaging in White Hat SEO can get your site banned from Google and other search engines!

As the number one search engine, Google is visited by hundreds of millions of people per day, and each visit presents the potential for your site to be discovered by a new user.  Google is an undeniably powerful source of traffic to your website, and being banned can result in a drastic drop in website traffic and even business. Consider all the work that goes into your website and then think about what it would be like to be banned from the internet's most commonly used search engine. What's worse, once you're banned from Google, there is no guarantee that they will ever re-list you. A lifetime ban from Google would have tremendous consequences.

Why risk it? Check out a complete description of Google-approved SEO techniques at Webmaster Guidelines. Google's Webmaster resources are the go-to place to learn Google white hat SEO practices.

Should You Implement White Hat SEO Methods?

Definitely! Implementing White Hat SEO practices is the best way to create an ethical, sustainably successful website and business. Does this mean you can't use automation in your search campaigns? Definitely not!

WordStream has the best of both worlds: intelligent, cutting-edge automation that makes it easier to rank your site, as well as tools like an SEO keyword tool that enable you to observe Google's guidelines. Let's revisit Google's suggestions for SEO best practices and take a look at how WordStream can help:

Offer Quality Content and Services

WordStream's Keyword Discovery Tool and Long Tail Keyword Tool provide content ideas and product enhancements. These tools work together to grow your keyword list and content suggestions by recording search queries that brought people to your website and automatically adding them to your WordStream keyword database for your review.

WordStream® automates keyword discovery with White Hat automation.

Use Descriptive, Keyword-Rich Meta Tags

By organizing your keywords based on relevance, our Keyword Grouping Tool works as a guide for meta tags and meta keywords, including common misspellings and different variations of your keywords.

The grouping tool suggests meta keywords, including misspellings and common variations

Make Your Site Easy to Navigate

Use the software's Search Engine Optimization tools to visualize and implement keyword hierarchy and Information Architecture. Once keywords are grouped by relevance and popularity, it's easy to see which of your pages should receive higher prominence across your website.

Use the automatic grouping for direction on site architecture.

At the end of the day, it's usually good to play it safe. After all, getting on Google's bad side doesn't really help anyone. White Hat SEO practices produce effective, long-lasting and ethical improvements to your website and are always good business practice. However, running with the crowd has its consequences too, especially if you want your website to stand out from the competition. If you follow White Hat SEO practices in the same way everyone else does, you're not doing much to stand out, and you may not achieve the search results you desire.

What you want is a mix of White Hat and Black Hat: Think creatively to get ahead of others without breaking the rules. Learn how to think outside the box while minimizing risk on our page regarding Grey Hat SEO.

Tips and Tricks to get you started with Social Media Marketing

Know the various social media channels

These are the places which can get you the right audience for your business. So a deeper understanding of these platforms can help you get the edge over your competitors. Start with the Big Four – Facebook, Twitter, LinkedIn, and Google+.

It’s safe to start with one or two of the platforms rather than jumping on all 4 channels at once. Many marketers have tried this and failed miserably.

A simple way to find a suitable platform for your business is to follow the influencers in your niche. Analyze them closely and check their followers on Facebook, Twitter, Google+, Pinterest and so on.

Survey your customers or clients to find out which platform they use and prefer the most.

Another way is to find the leading business in your niche and visit their social media profiles. Let’s say they have 10,000 followers on twitter and 1000 fans on facebook. This is a strong sign that twitter is a better platform for your business. But don’t stop there. Drill down to find their engagement level on these platforms. This will help you determine which one can produce better results.

Optimize your Profiles

Once you decide which platform you want to target, the second step is to optimize your profile. This is going to help you with your SEO and will also increase your followers/fans.

Update your profile and cover image

Use high-quality images which represent your business and your logo. Social media is all about connecting with people. Your profile picture will create the first impression of your business.

Keep your description catchy.

Your description should capture your expertise and Unique Selling Proposal. Try to keep it short. When you are writing your Twitter bio besides your main keywords, add relevant hashtags.

Include a link to your website.

Including a link will help your SEO. You can add it to the “About me” section of Facebook,“Website section” of Twitter and “Contributor section” of Google+.

Add your physical address and phone number

Build Your Audience

Once you have set up your profile there are a few basic steps which you can take to build your audience. First, you can invite your friends, clients, partners, and employees to the page.

Make your Social Media Buttons omnipresent. Add social media widgets to your blog or website and social media buttons to your email signature. You should always link your social media accounts on your “About us”, “Contact Us” page, blogs, newsletter etc.  

Also, incorporate social media buttons to your website so when you add content to your blog, for example, readers can easily share it. There are various plugins which can help you do that. Always, make these buttons large in size so that they are easily visible and clickable.

Once you have connected with your current contacts try reaching a new audience. Target people with interests in your niche and potentially your product or service. Run social media ads which target the right audience for your business.

Now, let’s have a look at each platform and check some specific strategies:

Facebook:

Advertise – target under 50,000 people. Retarget your ads for people who have visited your blog/website once. Choose your “type of ad” based on your audience, budget, and product/service. 

Twitter:

Start following relevant accounts – mostly users follow you back when you follow them. So it can make a good strategy for those who are just starting on Twitter. Go through the list of followers of other influencers in your niche. Optimize this list and start following relevant users.

Use trending and relevant hashtags

Find interesting twitter chats to join. Contribute to the conversation and interact with other participants. People will follow you when they see your expertise and the interesting insights you have.

Google+:

Get involved in Google+ circles – find circles which are relevant to your niche, follow them and build a community.

Join and contribute value to relevant communities.

LinkedIn:

Ask all your employees to get involved

Always customize your invitation requests

Don’t rush into building your followers. If you are not already aware, let me tell you that Twitter restricts the number of people you can follow per day. Also, on Google+, you can add/delete only a number of people from your circle.

Rome wasn’t built in a day and the same goes for your social presence. You need to have some patience to build thousands of followers. Do not rush into it at the cost of breaking the rules. You might end up getting your account suspended.

I would suggest you build real followers. Then, concentrate on creating amazing content that people would love. This will not only help your SEO efforts but will also help you become an authority in your niche.

Share content that people will love:

Content will remain king forever, and I always say interactive content is the hand of the king. The same goes for social media. When you publish interesting, unique and eye-catching content, people are bound to share it. The more people share it, the more visitors and followers you get.

But what do you post? I have compiled a list of interesting content that you can publish:

News posts and articles which focus on a controversial topic in your niche.

Customize quotes to your niche. (I would recommend using Canva for those)

Posting about any new research or stats in your area (of course by giving proper citations). Alternatively, make your own research and present your findings.

Create your own infographics – or if you are using someone else’s, make sure you mention them

Post videos – a “how-to” video tutorial is a good option to start with.

Use memes, GIFs, and other trends. Share a joke once in awhile.

Include relevant hashtags. They make your content more searchable.

If you are not able to achieve the right amount of engagement in the form of likes, shares or comments, then you need to change your strategy.

One tested way to boost the engagement levels is adding images to your posts. Images catch the attention of your followers easily and help them comprehend the content better.  Your message becomes more clear and memorable.

You can look for blank images and customize them (include text in them). For example. you can ask a question and let your followers answer in the comments.

Post Consistently but don’t go crazy

Just because you got a million likes on your previous post does not mean that your task is done. You need to post consistently but don’t go overboard with it. Create a schedule and allocate specific time to social media marketing daily.

You can also make use of scheduling apps like Hootsuite and Buffer or use an editorial calendar. This will ensure you are not skipping posts and spending more than the required time.

Now, the question is how much should you post on each social media platform daily?

For Facebook, try once or twice in a day. For Twitter, the more you tweet, the more exposure your business gets. For LinkedIn, try once in a day (avoid weekends). For Google+, I would suggest you post twice a day.

Social Media Strategies for Each Platform

Each social media network has a different set of users. Therefore, you need a different strategy for each platform. What works for Twitter might not work for LinkedIn.

For example, Facebook has a more diverse user base. Therefore, it can be used to promote any kind of brand. LinkedIn is a great platform for B2B companies. They can use it to promote business-related content to corporate influencers.

Spend some time researching what people are looking for on various social networks. Then, align your strategies with these channels.

Now let’s dig into strategies that you could use for the major players:

Facebook:

• Post Videos. According to TechCrunch, Facebook gets 3 billion views per day.
• Use High-definition images.
• Come up with posts that capture the mood of the season or a holiday
• Change your cover to promote an event
• Keep your post brief and interesting
• Post Questions – it’s one of the best ways to strike a conversation (For example, “Which burger do you like the most? Bomb or Devi’s’?
• Add call-to-actions

Twitter:

Optimize your bio – include a link to your website, tell people exactly what you do and how you can help them. Be precise.

Use the advanced search feature to search by keywords and find your ideal potential customers.  Go through their profiles and try to learn more about them. Then, customize your content when you are engaging with your target customers.

Incorporate images in your twitter posts – tweets with images 313% more engagement.

Engage with your followers on a regular basis – retweet and reply to their tweets.

Find experts in your niche and interact with them often.

Tweet regularly.

Use relevant and trending hashtags

LinkedIn:

Pick a niche (topic) that connects to your business and keep posting consistent and interesting content.

Come up with great headlines – this element creates the first impression of your business.

Use Rich media to effectively convey your expertise to your prospects. (videos, SlideShare presentations, and other interactive tools).

Plan your publishing times in a way that gives your posts maximum exposure.

You can go for a sponsored ad if your budget permits.

Google+:

Make sure you have claimed authorship with your personal Google+ page.

Link your website to your Google+ page. Incorporate a Google+ badge on your website, this will enable your users to follow your business on Google+ without having to leave your website.

Try to use hashtags with every post, this will give you an added exposure. But make sure that the hashtag you are using is in sync with your topic.

Use clear and illustrative cover photos. You can use this picture to display your new products or advertise an upcoming event.

If you find webinars expensive, you can host Google+ hangouts. Although it supports only 10 active participants, you can stream it online to unlimited viewers through youtube.

Join communities in your niche. If you can’t find one, you can create your own using your personal profile page.

Instagram:

Optimize your profile – include a link, have a consistent name and an eye-catching bio.

Use a mix of short videos, graphics, images to know what type of content people react to the most

Comment on other people’s content – use industry-related and brand-related hashtags

Use fun images from your business – your office or your employees

Follow your followers and also, reward them sometimes

Keep a flexible posting schedule – use trending hashtags

Carefully choose your filters

Hold photo contests

Pinterest:

Make a business page (and not a profile). Thus, you can get access to analytics and advertising features which is not possible on a Pinterest profile.

Take some time out and comment on other pins – relevant pins in your niche where people commenting can be your potential leads.

Optimize your pins with a high definition image and classy text templates.

Add videos to your pinboard.

Organize all your client testimonials on a separate testimonial board.

Go for Rich pins – it will add extra details to your pins.

Youtube:

Use your keywords in your channel description and make sure you include a link back to your website.

Post simple yet unique videos.

Interact with your fans and subscribers – thank them for their support and always reply to their comments

Have a call-to-action at the end of every video

Link to related videos at the end of the video

Optimize your video description with important keywords and give a brief and precise information about the video content. Also, don’t forget to add a link your website.   

Now over to you.

Content Optimization in SEO

The content of your website is important for the search engines as they consider your website's relevancy and importance based on both meta tags and content in relation to the important keywords you fight for. There are several guidelines you should follow:

Include keywords in text

You should make sure that all those keywords you have included in your meta tags and on which searches you wish to come up are included in the text of your site.

Consider 5-20% density of the keywords in text

You should make sure that about 5% to no more than 20% of your text is keywords. Be careful not to overcrowd your text with keywords cause you might get penalized. Note that you should have the most important keyword(s) in the beginning of the page as thus they are given more weight.

Mind the formatting of the text

Formatting (bolding, H1 titles, etc.) is also important to show the search engines that certain words are more important than others. Thus, if you bold your keywords in your text, they are perceived as more important than other words and thus your text becomes more relevant to these keywords.You should be especially aware of the H1 and subsequent title tags. The H1 is html abbreviation of the most important title on the web page. Make sure you use your most important keyword in that title.

Add regularly relevant content to site

You should make sure that you add relevant content to your website. This content addition invites Google to visit your site more often and increase its relevance and importance. An easy way to refresh content is adding a news or tweet module to display most recent feeds.

Metatag Optimization

The meta tags are a very important part of the HTML code of your web page. They are read by the search engines but are not displayed as a part of your web page content. Usually they include a concise summary of the web page content and you should include your relevant keywords in them. Most meta tags are included within the 'header' html code of a website. They are title, description, keywords and robot tags, but currently the most important two are title and description. These two are displayed by search engines when listing your website in search results.

How to optimize meta tags?

The title tag and the meta description should include keywords relevant to the content of the web page they describe. You should consider the length and the order of the characters/words included in each of the meta tags. Note that the search engine robots read from left to right and those words that come first are more important than those that come towards the end of the page.

Title Tag

It could be said that the title is one of the most important factors for a successful search engine optimization of your website. Located within the <head> section, right above the Description and Keywords tag, it provides summarized information about your website. Besides that, the title is what appears on search engines result page (SERP). The title tags should be between 10-60 characters. This is not a law, but a relative guideline - a few more symbols is not a problem, you won't get penalized for having longer title tags, but the search engine will simply ignore the longer part. Make sure the most important keyword you have decided to fight for is used in your title tag and as early in the phrase as possible.

Meta Description Tag

The description tag should be written in such way that it will show what information your website contains or what your website is about. Write short and clear sentences that will not confuse your visitors. The description tag should be less than 200 characters. The meta description tag also has a great importance for the SEO optimization of your page. It is most important for the prospect visitor when looking at the search engine result page - this tag is often displayed there and helps you to distinguish your site from the others in the list. Again, use one or more of your most important keywords in that tag.

Meta Keywords Tag

Lately, the meta keyword tag has become the least important tag for the search engines and especially Google. Many websites have stopped adding keywords meta tags.

Meta Robots Tag

This tag helps you to specify the way your website will be crawled by the search engine. There are 4 types of Meta Robots Tag:

Index, Follow - The search engine robots will start crawling your website from the main/index page and then will continue to the rest of the pages.

Index, NoFollow - The search engine robots will start crawling your website from the main/index page and then will NOT continue to the rest of the pages.

NoIndex, Follow - The search engine robots will skip the main/index page, but will crawl the rest of the pages.

NoIndex, NoFollow - None of your pages will be crawled by the robot and your website will not be indexes by the search engines.

If you want to be sure that all robots will crawl your website we advise you to add a "Index, follow" meta robot tag. Please note that most of the search engine crawlers will index your page staring from the index page, continuing to the rest of the pages, even if you do not have a robot tag. So if you wish your page not to be crawled or to be crawled differently use the appropriate robot tag.

How to edit meta tags?

You can edit your meta tags through the File Manager in the cPanel of your hosting account. You need to edit the file of each web page. The file contains the HTML code of the page.

Google Algorithms

Almost every day, Google introduces changes to its ranking algorithm. Some are tiny tweaks; others seriously shake up the SERPs. This cheat sheet will help you make sense of the most important algo changes and penalties rolled out in the recent years, with a brief overview and SEO advice on each. Read on or get the cheat sheet in a free PDF.

But before we start, let’s do something fun. What if you could see which of the updates impacted your organic traffic, and in what way? Surprise surprise, you can, with a tool called Rank Tracker. All you need to do is launch Rank Tracker and create a project for your site. Then, click the Update Traffic button in Rank Tracker’s top menu, and enter your Google Analytics credentials to sync your account with the tool. In the lower part of your Rank Tracker dashboard, switch to Organic Traffic:

Did any of your traffic changes correlate with Google’s updates? Let’s find out what each of the updates was about and how to adjust.

1. Panda
Launch date: February 24, 2011
Hazards: Duplicate, plagiarized or thin content; user-generated spam; keyword stuffing

How it works: Panda assigns a so-called “quality score” to web pages; this score is then used as a ranking factor. Initially, Panda was a filter rather than part of Google’s ranking algo, but in January 2016, it was officially incorporated into the core algorithm. Panda rollouts have become more frequent, so both penalties and recoveries now happen faster.

How to adjust: Run regular site checks for content duplication, thin content and keyword stuffing. To do that, you’ll need a site crawler, like SEO PowerSuite’s Website Auditor.

To check for instances of external content duplication, use a plagiarism checker like Copyscape.

If you have an e-commerce site and cannot afford to have 100 percent unique content, try to use original images where you can, and utilize user reviews to make product descriptions stand out from the crowd. For more tips on content auditing, jump to this six-step guide.

2. Penguin
Launch date: April 24, 2012
Hazards: Spammy or irrelevant links; links with over-optimized anchor text

How it works: Google Penguin’s objective is to down-rank sites whose links it deems manipulative. Since late 2016, Penguin has been part of Google’s core algorithm; unlike Panda, it works in real time.

How to adjust: Monitor your link profile’s growth and run regular audits with a backlink checker like SEO SpyGlass. In the tool’s Summary dashboard, you’ll find a progress graph for your link profile’s growth. Look out for any unusual spikes: those are reason enough to look into the backlinks you’ve unexpectedly gained.

The stats that we know Penguin takes into account are incorporated into SEO SpyGlass’s Penalty Risk formula. To check for penalty risks, go to the Linking Domains dashboard, navigate to the Link Penalty Risks tab, select your links, and click Update Penalty Risk. When the check is complete, check with the Penalty Risk column, and make sure to look into every link with a score over 50 percent.

3. Hummingbird
Launch date: August 22, 2013
Hazards: Keyword stuffing; low-quality content

How it works: Hummingbird helps Google better interpret search queries and provide results that match searcher intent (as opposed to the individual terms within the query). While keywords continue to be important, Hummingbird makes it possible for a page to rank for a query even if it doesn’t contain the exact words the searcher entered. This is achieved with the help of natural language processing that relies on latent semantic indexing, co-occurring terms and synonyms.

How to adjust: Expand your keyword research and focus on concepts, not keywords. Carefully research related searches, synonyms and co-occurring terms. Great sources of such ideas are Google Related Searches and Google Autocomplete. You’ll find all of them incorporated into Rank Tracker’s Keyword Research module.

Use these insights to understand your audience’s language better and diversify your content. By creating comprehensive content that satisfies searcher intent, you’ll win both in terms of engagement and SEO. We’ll look at comprehensiveness in more detail later in this post when we discuss RankBrain.

4. Pigeon
Launch date: July 24, 2014 (US); December 22, 2014 (UK, Canada, Australia)
Hazards: Poor on- and off-page SEO

How it works: Pigeon affects those searches in which the user’s location plays an important part. The update created closer ties between the local algorithm and the core algorithm: traditional SEO factors are now used to rank local results.

How to adjust: Invest effort into on- and off-page SEO. A good starting point is running an on-page analysis with WebSite Auditor. The tool’s Content Analysis dashboard will give you a good idea about the aspects of on-page optimization you need to focus on.

A good way to start with off-page SEO is getting listed in relevant business directories. Not only do those act like backlinks, helping your site rank; they rank well in Google themselves. You can easily find quality directories and reach out to webmasters asking to get listed with LinkAssistant.

Just click Look for Prospects, select Directories, and enter your keywords. It’s a good idea to specify category keywords plus your location (e.g., “dentist Denver”). In a moment, the tools will return a list of relevant directories in your niche, along with the site owner’s email addresses.

For more tips on local SEO, jump to this guide.

5. Mobile
Launch date: April 21, 2015
Hazards: Lack of a mobile version of the page; poor mobile usability

How it works: Google’s Mobile Update (aka Mobilegeddon) ensures that mobile-friendly pages rank at the top of mobile search, while pages not optimized for mobile are filtered out from the SERPs or seriously down-ranked.

How to adjust: Go mobile and focus on speed and usability. Google’s mobile-friendly test will help you see which aspects of your page’s mobile version need to be improved. The test in integrated into WebSite Auditor so you can check your pages’ mobile friendliness quickly. You’ll find it in Content Analysis > Page Audit, under the Technical factors tab.

6. RankBrain
Launch date: October 26, 2015
Hazards: Lack of query-specific relevance features; shallow content; poor UX

How it works: RankBrain is part of Google’s Hummingbird algorithm. It is a machine learning system that helps Google understand the meaning behind queries, and serve best-matching search results in response to those queries. Google calls RankBrain the third most important ranking factor. While we don’t know the ins and outs of RankBrain, the general opinion is that it identifies relevance features for web pages ranking for a given query, which are basically query-specific ranking factors.

How to adjust: Optimize content for relevance and comprehensiveness with the help of competitive analysis. With the help of WebSite Auditor‘s TF-IDF tool, you can discover relevant terms and concepts used by a large number of your top-ranking competitors: those are a brilliant way to diversify your content.

7. Possum
Launch date: September 1, 2016
Hazards: Tense competition in your target location

How it works: The Possum update ensured that local results vary more depending on the searcher’s location: the closer you are to a business’s address, the more likely you are to see it among local results. Possum also resulted in greater variety among results ranking for very similar queries, like “dentist denver” and “dentist denver co.” Interestingly, Possum also gave a boost to businesses located outside the physical city area.

How to adjust: Expand your keyword list and do location-specific rank tracking. Local businesses now need to be targeting more keywords than they used to, due to the volatility Possum brought into the local SERPs. As you check your rankings, make sure you’re doing this from your target location (or, better yet, a bunch of them). You can do this in Rank Tracker under Preferences > Preferred Search Engines. Click Add Custom next to Google. Next, specify your preferred location — you can make it as specific as a street address.

8. Fred
Launch date: March 8, 2017
Hazards: Thin, affiliate-heavy or ad-centered content

How it works: The latest of Google’s confirmed updates, Fred targets websites that violate Google’s webmaster guidelines. The majority of affected sites are blogs with low-quality posts that appear to be created mostly for the purpose of generating ad revenue.

How to adjust: Review Google Search Quality Guidelines and watch out for thin content. If you show ads, make sure the pages they are found on are high-quality and offer relevant, ample information. This is basically it: Don’t try to trick Google into thinking your page is about something when it really is a gateway page full of affiliate links. Most publishers make money off ads, and that’s totally legit as long as you are not cheating.

What is Search Engine Algorithms?

Unique to every search engine, and just as important as keywords, search engine algorithms are the why and the how of search engine rankings. Basically, a search engine algorithm is a set of rules, or a unique formula, that the search engine uses to determine the significance of a web page, and each search engine has its own set of rules. These rules determine whether a web page is real or just spam, whether it has any significant data that people would be interested in, and many other features to rank and list results for every search query that is begun, to make an organized and informational search engine results page. The algorithms, as they are different for each search engine, are also closely guarded secrets, but there are certain things that all search engine algorithms have in common.

1. Relevancy – One of the first things a search engine algorithm checks for is the relevancy of the page. Whether it is just scanning for keywords, or looking at how these keywords are used, the algorithm will determine whether this web page has any relevancy at all for the particular keyword. Where the keywords are located is also an important factor to the relevancy of a website. Web pages that have the keywords in the title, as well as within the headline or the first few lines of the text will rank better for that keyword than websites that do not have these features. The frequency of the keywords also is important to relevancy. If the keywords appear frequently, but are not the result of keyword stuffing, the website will rank better.

2. Individual Factors – A second part of search engine algorithms are the individual factors that make that particular search engine different from every other search engine out there. Each search engine has unique algorithms, and the individual factors of these algorithms are why a search query turns up different results on Google than MSN or Yahoo!. One of the most common individual factors is the number of pages a search engine indexes. They may just have more pages indexed, or index them more frequently, but this can give different results for each search engine. Some search engines also penalize for spamming, while others do not.

3. Off-Page Factors – Another part of algorithms that is still individual to each search engine are off-page factors. Off-page factors are such things as click-through measurement and linking. The frequency of click-through rates and linking can be an indicator of how relevant a web page is to actual users and visitors, and this can cause an algorithm to rank the web page higher. Off-page factors are harder for web masters to craft, but can have an enormous effect on page rank depending on the search engine algorithm.

Search engine algorithms are the mystery behind search engines, sometimes even amusingly called the search engine’s “Secret Sauce”. Beyond the basic functions of a search engine, the relevancy of a web page, the off-page factors, and the unique factors of each search engine help make the algorithms of each engine an important part of the search engine optimization design.

Social Media Marketing (SMM)

Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.

One of the key components of SMM is social media optimization (SMO). Like search engine optimization (SEO), SMO is a strategy for drawing new and unique visitors to a website. SMO can be done two ways: adding social media links to content, such as RSS feeds and sharing buttons -- or promoting activity through social media by updating statuses or tweets, or blog posts.

SMM helps a company get direct feedback from customers (and potential customers) while making the company seem more personable. The interactive parts of social media give customers the opportunity to ask questions or voice complaints and feel they are being heard. This aspect of SMM is called social customer relationship management  (social CRM).

SMM became more common with the increased popularity of websites such as Twitter, Facebook, Myspace, LinkedIn, and YouTube. In response, the Federal Trade Commission (FTC) has updated its rules to include SMM. If a company or its advertising agency provides a blogger or other online commenter with free products or other incentives to generate positive buzz for a product, the online comments will be treated legally as endorsements. Both the blogger and the company will be held responsible for ensuring that the incentives are clearly and conspicuously disclosed, and that the blogger's posts contain no misleading or unsubstantiated statements and otherwise complies with the FTC's rules concerning unfair or deceptive advertising.

Social Media Optimization (SMO) ?

Search media is on the rise. SMO stands for Social Media Optimization or Social Marketing optimization. From whatever angle, you look at it, one thing that stands out is the word Marketing. Today everything works around marketing. So when you speak of marketing, it is connected with internet and search engines.

Search Engines:

Search Engines are successful up on the use of right keywords. Right Keywords does all the tricks in the social media. Most startups or online business depend on the internet. Today lots of people prefer buying online searching with the help of keywords. Keywords or search engines direct you to the website, which can help you boost your business in return. Most online businesses run on word of mouth and good reviews. It all depends on how you optimize your social media marketing skills to the fullest and make your business reach its target audience.

SMO – The Future Is Here

SMO is optimized by RSS Feeds like video, bloggings, photo sharing, and anything that is media related. The purpose of optimizing SMO is to divert the traffic to search engines which are linked to popular social media like twitter, Facebook, Instagram, Pinterest or snapchat.

What Is Social Media Marketing?

Social media marketing refers to the process of gaining traffic or attention through social media sites.

Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast, is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.

How Are Search & Social Media Marketing Related?

Why would a search marketer — or a site about search engines — care about social media? The two are very closely related.

Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content. Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine.

Social Media Marketing At Marketing Land

Marketing Land is the sister site to Search Engine Land that covers all facets of internet marketing, including these popular topics within social media marketing:

• Facebook
• Instagram
• Twitter
• Pinterest
• Linkedin
• YouTube
• Social Media Marketing How To Guides & more!

What is Google Webmasters Tools, Why do you use it?

GWT is used for managing our site properties and settings on Google search engine. Some of the most important features are

• Geographic Targeting
• Search Queries – We can analyze the top queries for our website in 90 days period
• Backlinks Tool – To analyze the number of backlinks as seen by Google Bot
• Geographical Targeting
• Remove pages tool
• Fetch as Google Bot
• Snippet Testing Tool
• Sitemaps

How we install WordPress Theme in my Website or blog?

Now a days, everyone wants that the look of their website is become responsive, attractive for all user. Because attractive website is a part of increase the traffic. From this, our website SEO Ranking
is also improved. So Lets Start, follow some steps to install WordPress theme:

1. Open WordPress website.

2. Now Go to Dash Board on your WordPress Website.

3. Then you see the Appearance Tab.

4. After that When you drag your mouse on Appearance tab, then you see Theme Tab under        Appearance  tab.

5. Now Click on Theme you see here . So many Theme are Visible there.

6. Click on Add New Button.

7. When you click on Add New Button then there a lot of theme present here. You have to Choose any theme according to your Requirement.

8. Now you click on any theme.

9. Here you two button on theme i.e. Install and Preview . When you click on Preview Button then you see your website look before install them.

10. But for installing a theme we click on Install Button.

11. Now you see installing is in Progress.

12. After installing theme now you activate theme in your website by click on Active Button.

13. Now you see Customize Window appear.

14. After that customize window appear. If you want to Customize then do it now, Otherwise for viewing your website look. Go to Home.

15. In Home Menu, you see Visit Site sub-Menu Option. Click on this. Now your Website is Open.

                                                       
 Now you see you are successfully installed  a new theme in your website.

Alexa Rank Checker Tool | Digital Creativity

What is Alexa Traffic Ranking?

Alexa Internet Inc. is a subsidiary of Amazon.com; a company that is based in California, USA. Alexa specializes in commercial web traffic data. It provides internet users with a free toolbar since the mid-1997, so the user has quick access to web tools in his browser. Primarily, the toolbar provides data about which websites the user visits; and since there are already millions of users with the toolbar worldwide, Alexa can then identify the popularity of a website as well as its competitors.

It is important for website owners and bloggers to know their Alexa ranking because it shows how many visitors have viewed their web page. It gives them a clear idea of how popular their website is on the internet and the ranking of their competitors.

The Alexa Traffic Ranking is based on a 3-month period of the traffic data gathered from its toolbars. It comes for free on a website and also provides periodic reviews of the most popular websites.

How reliable is Alexa Ranking?

The reliability of Alexa Ranking mostly depends on the number of users of the toolbar. However, the exact number and the origin of users of the toolbar are not disclosed to the public. But still, it is likely to create a ruling on the significance of the Alexa Ranking based on identified website visits and its Rankings. As a result, there have been a number initiatives where a connection has been established between the number of visitors and the ranking.

How does Alexa Rank Websites?

Alexa rank websites based on the information that they obtain through the Alexa Toolbar. The said toolbar is available for all users of Chrome, Firefox or Internet Explorer as well as through the Alexa internet site. To be able to get these statistics, users must install the Alexa toolbar on their browser.

Alexa Rank vs. Alexa Score:

There are similarities between Alexa Rank and Alexa Score. It means that when two similar websites having the same page rank are showed in search results, the website that has the lowest Alexa score would often get higher in the search engine.

What is Alexa Rank Checker?

Alexa Rank Checker is a free online tool that is mostly used for SEO purposes. It allows website owners and webmasters to have an idea of the current position of a website on the Alexa ranking system.

With this tool, one can check Alexa rank of up to 5 URLs in just one click. It is the easiest and quickest way to get information in an instant about the website status and incoming links as well as the ranking of other similar websites.

Once you get the Alexa ranking of your website, you will learn more about your site traffic, domain usage, and other important information to help your website perform better and to attract more site visitors.

This Alexa Rank Checker will come handy of you want to check the status of your website daily. All you need to do is to write the URL in the space provided and click on the “Check” button.

Why should you use this Alexa Rank Checker?

The number of visits to your website is verified and were made public by Alexa. This free online Alexa Rank Checker helps internet users in analyzing the status of their website as well as other sites. It will show them the number of page views and many other important information that can they can use in optimizing their website.

This Alexa Rank Checker lets you to easily compare and compete with other websites. You can use this tool anytime you want free of charge, so you can track the performance of your website daily. It provides you an in-depth report that can help you find out more about your website and the required action for improvement.

Alexa rating specifies the status of a website or a blog and the number of visitors. So if you want to know the number of visitors you get for your website, then this Alexa Rank Checker will do its job for you! Not only that, because you can also track the performance of your competitor’s website with this free online Alexa checker.

How is Alexa Rank Checker unique from others?

The Small SEO Tools - Alexa Rank Checker is the best tool in its category. We have developed this tool using a unique algorithm that carefully analyzes the URL that the users provide to give them fast results. Our developers have made sure that everything is tested and in order so that we can give our users reliable results. They can use the data in coming up with a strategy to increase traffic by implementing necessary improvements in search optimization of their website. They can also use this Alexa Rank Checker in marketing strategies to help them save cost.

This Alexa Checker tool is very easy to use, simply enter the URLs that you want to check; you can add up to 5 domain name and our system will check them simultaneously.

How to do keyword research ? Digital Creativity

All keyword research starts with a topic, idea, or head keyword, also called a "seed." This seed can come from your industry knowledge, from being an active member in related online forums and groups, or from the products and services you provide. Make sure you have a spreadsheet or notepad where you can jot these terms down as you journey through the labyrinth of websites and social networks to discover variations on those keywords.

Once you've got a good list, you'll want to determine how popular each keyword is and how difficult it would be to rank for them on search engine results pages (SERPs). This is where a keyword tool comes in handy. Start by entering a seed into a research tool like Keyword Explorer. You'll be presented with details on how popular the search is and how difficult it is to rank well for that keyword.

Seed terms don't just lead to metrics like search volume; they also open the door to the bounty of related keyword suggestions that you may not have thought of yet. You can see how a simple seed word you picked up through a Facebook group or from a conversation with a customer can grow into a useful tree of keywords brimming with ideas for your pages or next blog post.

How often should I do keyword research in SEO ? Digital Creativity

Keyword research isn't just a one-off task. Your website's foundation is built on keywords, so precisely what building blocks you use requires regular re-evaluation and maintenance. Search language shifts constantly, new keywords are being formed all the time, and your audience's needs develop and grow. As a result, keyword research is a job worth doing whenever you're looking to create new website content. This includes when you're looking at starting a new website, if you're writing a new blog post for an existing site, when you're deciding whether to promote a particular product or service, and beyond. It's also rather handy if you're restructuring your existing site and consolidating your content.

Your website content should serve to fulfill the needs of your audience. By regularly assessing the ways in which people search and by identifying not just the most popular searches but also the specific and ever-changing ways that people search for content within your niche of the internet, you can continue to create content your audience will enjoy and share.

What is Keyword Research in SEO ? Digital Marketing

Keyword research is a core SEO task that involves identifying popular words and phrases people enter into search engines -make in an attempt to figure out what to rank for. Researching keywords gives marketers a better understanding of how high the demand is for certain keywords and how hard it would be to compete for those terms in the organic search results, offering some direction to optimization efforts.

Keyword research isn'tjust about verifying how many searches a particular keyword has — it's also about exploring the many varied ways that people use language to research an idea or topic. As such, researching popular keywords isn't just a big part of search engine optimization, it's also a major element of content marketing as a whole. Why? Because it can help you find ideas for your next blog post, learn more about the needs of your audience, and keep up to date with the lingo of the ever-changing search landscape. Ultimately, by researching the words people type into search engines and using this research to create targeted content, you can drive the right traffic to your site — traffic that is more likely to convert.

Why Content Marketing? Role of content marketing ?

A strong strategy needs to map to what the audience is looking for no matter where they are in the sales funnel. They’re spending more time researching before they reach out to buy, and brands can provide the answers they need through content. Informative content like blogs and info graphics do wonders for early-stage brand awareness. When prospects are getting ready to make a purchase, they’ll want more immersive collateral such as whitepapers, eBooks or product videos. Providing these resources sets brands apart from the competition:

Attention-Grabbing Content :

The right content makes you memorable. We emphasize and encourage imagination in all we do to deliver content that turns heads and can’t be ignored. You must anticipate and answer questions, but you have to do so in a way that tells a story and compels the reader to return to your site as a trusted resource. Not all digital marketing agencies understand that as well as Brafton does.

Results-Driven Strategies:

What really makes your content soar is the strategy behind it. Through careful planning, Brafton’s strategists decipher the best types of content to develop for your audience, the message you want to convey, and the ideal time and place to reach them. Fluid strategies that anticipate and adapt to your audience’s needs will fuel your goals and deliver strong results.

Brand-Broadening Management:

Good content marketing services do more than connect you with your current customers. Brafton’s holistic approach to content management leverages your content to broaden your audience and generate new leads. We help you find and get to know your customers, and our in-house technology helps them find your content.

What is Content Marketing in Digital Marketing?

Content marketing is about getting the right information to the right audience at the right time. It grows your brand and fosters relationships, adding the depth and visibility you need to be successful in today's marketplace. With so many options to create diverse content and a tailored strategy, content marketing is a perfect fit for virtually every business in every industry.

What steps would you follow to optimize a website?

 For optimizing a website, following steps, should be followed:

1. Keyword Research

All the search optimization begins with keyword research. It is important to have an understanding of the current search landscape and your keywords. This will help at the beginning of any marketing strategy as well as occasional re-evaluate. Since these numbers change continuously, therefore, you have to keep yourself up-to-date.

It is crucial to use Google Keyword Planner, begin with your location and industry.

2. Craft outstanding content with keywords

While creating content, you must keep the keywords in mind. The main motive of the content is to reach the audience who are looking for it. With proper keywords, you can help content reach effectively. Try to use keywords as often as possible but naturally.

3. Speed up your website

Slow running websites are a curse. It is important to make sure your page is always up to speed. You can do this by a tool called Google Speed Insights. This tool will help tell if your page is running slow and give suggestions on how to speed it up.

4. Update page titles

Most of the businesses have page titles as simply their business’s name. The best search names usually follow the city + service format. For instance, Delhi – Digital Creativity is a page title which could be the best search name.

What is robots.txt?

Robots.txt is one way of telling the Search Engine Bots about the web pages on your website which you do not want them to visit.

Robots.txt is useful for preventing the indexation of the parts of any online content that website owners do not want to display.

IF you  want to block all search engine robots from crawling your website, just put the follow code:

User-agent: *
Disallow: /

IF you  want to block Google from crawling your website, just put the follow code:

User-agent: Googlebot
Disallow: /

It is important to decide the location of Robots.txt very carefully, or else errors might occur while displaying the website.

What are the most important Google ranking factors?

According to Andrey Lipattsev, the Search Quality Senior Strategist at Google, the top 3 ranking factors affecting the search engine algorithm of Google are:
1 Content
2 Backlinks
3 RankBrain

Why are backlinks important in SEO?

From the perspective of SEO, there is a difference between backlinks and quality backlinks.
For Google search, random backlinks do not offer any help. Google assesses the quality of the backlinks present on a webpage with the relevancy found in the content of both the web pages.
The higher is the relevance between the original content and backlink content, the greater becomes the quality of the backlinks.

Quality backlinks bring more referral traffic to a website/blog, and most importantly will improve the ranking of a webpage.

What is an outgoing link?

An outbound link is a hyperlink that points at a targeted or external domain and is different from the links present on the Source domain. For example, if you provide links of other third-party web pages on your website, those would be external links to your site.
Outbound links bear great importance in SEO as they provide your web pages with more quality and value for the search engine ranking. Google search engine counts outbound links as third-party votes which improve the ranking of your web page.

What are incoming links?

Inbound Links, also known as incoming links or backlinks, refer to the hyperlinks present on a third-party web page that directs users to your web page only.
Inbound links can be based on both text and graphics. However, textual inbound links are more useful in drawing greater traffic and improving the PageRank level of any webpage.

What is Internal Linking?

Internal Linking is a process of providing hyperlinks on the web pages that connect to the same domain. It is another way of directing the visitors from one web page to another of the same website.

They help search engine spiders to crawl and index all the inner pages of a website/blog easily and such links help in building information hierarchy while pushing up the link juice level in any given website and allowing the visitors to navigate the website pages properly.

What is a No-Follow link?

A No-Follow link is exactly the opposite of a Do-Follow link as such the link attributes do not allow the Google bots to follow them. These links cannot be followed by robots; only humans can do it.
No-follow link attributes are structured in the following manner:
<a href=”http://www.example.com/” rel=”nofollow”>Link text</a>