Integrated digital marketing is, as it sounds, the integration of multiple marketing strategies to form a cohesive online approach for your business. Here’s what it typically entails:
- web development and design
- search engine optimization (SEO) and search engine marketing (SEM)
- content marketing
- social media marketing
- local listings management
- paid advertising (or pay-per-click advertising) campaigns.
The idea behind integrated digital marketing is that, while each individual strategy doesn’t have a huge impact on its own, when used in conjunction, you can create a more influential online presence.
And it’s not just some passing fad. It’s pretty much the status quo when it comes to tackling the digital realm. Of course, there are still one-off campaigns out there, but most agencies are moving toward integrated solutions, as a well-rounded marketing strategy provides better visibility and ROI for businesses online.
Integrated digital marketing requires that CMOs streamline marketing efforts across various channels in real-time to improve the customer experience and drive ROI. The main goal (and biggest challenge) of integrated marketing is to not only create a presence for your customer's brand but to position the brand in such a way that it becomes a presence in and of itself.
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